AJADITYA JOSHILet's talk •
OPEN TO MARKETING ROLES BENGALURU, INDIA

Aditya
Joshi.

I plan, run, and optimize Paid Social and Paid Search campaigns that turn budgets into qualified leads — for SME clients across finance, automotive, and hospitality in the UAE. Executive MBA candidate specializing in AI.

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Aditya Joshi wearing a black suitPERFORMANCE MARKETER
88.75%Decision-maker impression shareUP FROM 24% AFTER TARGETING FIX
1.34%CTR on owner-title impressionsNEARLY DOUBLED FROM 0.70%
1+ yrPaid Social & Paid SearchUAE SME CLIENTS, MULTI-SECTOR
MBAExecutive MBA, AI specializationIN PROGRESS ALONGSIDE WORK
01EXPERIENCE

Where I've Grown

CURRENTSEP 2025 – PRESENT

Digital Marketing Specialist

incl. 3-month internship

Digits Consulting

  • Plan, execute, and optimize Paid Social and Paid Search campaigns (LinkedIn Ads, Google Ads) for UAE SME clients — building media plans from briefs and tracking CPC, CPM, and CPL to improve lead quality within tight daily budgets.
  • Restructured a mis-targeted LinkedIn campaign, lifting decision-maker impression share from 24% to 88.75% and nearly doubling CTR on owner-title impressions.
  • Built a LinkedIn lead-generation strategy from scratch spanning paid social, sponsored content, manual outreach, and organic content, plus a sales prospecting workbook for Dubai SME targeting.
  • Own social content planning, creative concepting, and posting for automotive service and hospitality clients.
  • Implemented Google Tag Manager and LinkedIn Insight Tag 2.0 to improve conversion visibility.
  • Produce client-facing performance reports and coordinate website implementation end-to-end.
INTERNSHIPJUN 2024 – AUG 2024

Business Augmentation & Marketing Intern

Meru Abhiyantri Pvt Ltd

  • Researched market trends and competitors to inform positioning for a tech-driven QSR model.
  • Supported digital campaign planning to improve brand visibility and lead generation.
  • Assisted in creating stakeholder presentations and identifying potential expansion partners.
INTERNSHIPJUN 2023 – JUL 2023

Research Intern

Rise Against Hunger India (RAHI)

  • Conducted secondary research on farm and non-farm produce and livelihood sectors in Dantewada.
  • Analyzed trends, supply chains, and market gaps to support proposals for sustainable interventions.
02SELECTED WORK

Case studies

A closer look at campaigns and projects where sharper targeting, cleaner tracking, and consistent content moved the numbers that matter.

PAID SOCIAL

LinkedIn targeting turnaround

Diagnosed a campaign misdirecting decision-maker impressions to competitor firms. Rebuilt the audience with title and industry exclusions to reach the right buyers.

DECISION-MAKER SHARE24% → 88.75%
OWNER-TITLE CTR0.70% → 1.34%
View case study
STRATEGY

LinkedIn lead-gen engine

Built a lead-generation strategy from scratch spanning paid social, sponsored content, manual outreach, and organic content — plus a sales prospecting workbook for Dubai SME targeting.

CHANNELSPaid + Organic
MARKETDubai SMEs
ANALYTICS

Conversion tracking overhaul

Implemented Google Tag Manager and LinkedIn Insight Tag 2.0 to surface campaign-level conversions across paid social and search, and fixed conversion blockers like a non-clickable phone number.

TOOLSGTM + Insight Tag
COVERAGESocial + Search
WEB & CONTENT

Website implementation & SEO

Managed a website implementation end-to-end with QA and bug tracking, and wrote SEO-optimized content on VAT, corporate tax, transfer pricing, and AML to support organic visibility.

DELIVERYEnd-to-end QA
CONTENTSEO articles
03CAPABILITIES

The range I cover

01Paid Media & Campaigns

LinkedIn AdsGoogle AdsMeta / Social AdvertisingMedia Planning & Execution

02Performance & Optimization

CPC / CPM / CPLROASA/B TestingBudget Tracking

03Client & Stakeholder

Review DecksPerformance ReportingCross-Functional CoordinationMulti-Account Handling

04Content & Creative

Ad Creative ConceptingSocial Media ContentLinkedIn Content StrategyBlog Writing

05SEO & Web

Keyword ResearchYoast SEOSearch ConsoleGoogle AnalyticsWordPressWooCommerceElementor

06Tools & Tracking

Google Tag ManagerLinkedIn Insight Tag 2.0MS Office SuiteAI Tools (Advanced)
04EDUCATION

Foundations & credentials

JUN 2026 – PRESENT

Executive MBA, AI Specialization

Dayananda Sagar University

Applying AI-driven approaches to campaign planning, targeting, and reporting workflows alongside full-time work.

AUG 2022 – AUG 2025

BBA, Marketing Major

RV University

CGPA 7.8. Coursework in Brand Design Experience. Former Co-Founder of Episodes (event management club); member of the RVU Cricket Team.

JUN 2020 – JUN 2022

Class 12

National Hill View Public School

Scored 85%.

JUN 2019 – MAY 2020

Class 10

Baldwin Co Education Extension High School

Scored 83%.

05CONTACT

Let's connect

Have something interesting in mind? I'd love to hear about it.

✉ EMAILadityajoshi0504@gmail.com ◯ PHONE+91 99166 10388 in LINKEDINConnect with me